Our Story

We worked inside the industry.
We saw exactly what was wrong.
We built something better.

AROHHA wasn't built by people who stumbled into skincare. It was built by two people who spent years watching the industry take shortcuts and decided they'd had enough of it.

────────────────────────────────────────

What we saw - the honest version

Most skincare and supplement brands have a dirty secret.

Before AROHHA, one of us was deep inside the supplement industry close enough to see how the sausage was made. Ingredients fairy-dusted in at fractions of effective doses. Marketing claims built on cherry-picked studies. Products designed to look impressive on paper, not to actually work on skin.

The other was on the agency side running campaigns for big skincare brands. What he saw was different but equally frustrating: an industry built on insecurity. Five-step routines sold as solutions when they were really just revenue streams. Products that addressed symptoms the moment you applied them, and disappeared the moment you stopped.

Two different vantage points. One shared conclusion: the people buying these products deserve better.

────────────────────────────────────────

The conversation that started it all

"We were just two college friends talking about what we'd seen in our respective careers. And the same pattern kept coming up. The customer is always the last priority. We kept asking: what would a brand look like if that was actually flipped? What if the product just did what it said? What if 'simple, consistent, effective' was the whole strategy? That conversation became AROHHA."

— Shashwat & Raghavendra, Co-founders

They didn't see a business opportunity first. They saw a broken promise being repeated across an entire industry and a straightforward way to fix it.

────────────────────────────────────────